Founder – Sonar6 & Joyous


Mike is the Founder of Joyous – the conversational user interface for HR and former CEO/Founder Sonar6 since acquired by Cornerstone OnDemand. In 2006 Mike founded Sonar6, a revolutionary Human Resources Software as a Service business. Sonar6 won numerous awards including PWC Hi Tech Emerging Company, Deloitte Fast 50, and Gartner Cool Vendor.


Mike is also a winner of the Writemark Plain English Award and the Bayer Innovators Award. Mike originally trained in Artificial Intelligence but ended up spending much of his early career in consumer marketing for global corporations. He has worked in 20 countries.


He currently splits his time between New Zealand and California, and is regarded as an expert in Software as a Service business models, and technology marketing. He holds board and advisory board roles in various technology companies ranging from investor led early stage through to established public companies. He is also a member of the NZTE Beachheads Advisory board.